Hi, I'm Elishema
Hey, I'm Elishema! I'm a full-stack product designer with 16+ years of experience. I handle my own user research, both generative and evaluative, and execute across the entire design process: interaction design, information architecture, prototyping, and visual design. During my career, I've had the opportunity to design for a variety of form-factors, including desktop applications, web apps, responsive websites, and mobile/tablet apps.
I hold a Master's in Information Management with an HCI focus from the University of Washington's Information School, and spent 5+ years teaching UX and mentoring at Seattle's School of Visual Concepts. I built this entire portfolio site myself using Vercel's v0 AI tool, demonstrating that while I'm not an engineer, I can bridge the gap between design and development when needed.
Elishema's super power is her ability to shift between macro and micro level detail in a very complex domain. I've seen her juggle a variety of product areas with ease, a critical eye, and an eagerness to drive direction.
— AWS colleague
My Design Philosophy
I believe that great design is invisible. It should feel so intuitive and natural that users don't even notice it. My work is guided by three core principles:
User-Centered
I start with deep user understanding and carry that empathy through every stage of design.
Systematic
I create cohesive experiences by designing within thoughtful, scalable systems.
Impact-Driven
Success for me means delivering measurable outcomes while continuously improving.